• SEO教程
• 计算机资料

语言：英语
网址：http://www.lynda.com/Google-Analytics-tutorials/SEO-Fundamentals/89810-2.html
类别：教程




Lynda.com 出品的时长3小时29分钟的SEO搜索引擎优化基础教程。David Booth解释了什么是搜索引擎优化（SEO） ，全面的了解一下搜索引擎优化的基本知识,用SEO来增加您的网站知名度搜索引擎。如何读取结果页，找到你的排名，排名如何影响大型和小型企业。然后找出如何实现基本的优化策略，如进行关键字的研究，建立入站链接，优化您的网页和内容，并测量你的成功和进步，同时规划一个长期的搜索引擎优化策略。电子商务的搜索引擎优化，本地搜索。


In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.

Topics include:
What is SEO?
Understanding how search engines index content
Researching keywords
Using SEO tools
Optimizing pages for keywords
Optimizing code and site structure
Building links to your content
Optimizing non-text components of a web page
Analyzing content quality
Defining your audience, topics, angle, and style
Promoting your content via social media
Measuring SEO effectiveness
Setting up Google+ Local
Building links for an international audience
Optimizing ecommerce sites for search